Plans what to publish and why: goals, content pillars, formats, repurposing and a calendar sized to what you can actually produce.
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SKILL.md
Plan content — goals, pillars, formats, channel mix, repurposing and a publishing calendar — sized to the team's real production capacity. Use when the user asks what to publish, how often, or in what order, rather than for the finished posts themselves.
A plan is only as good as the week it survives. Start from the goal and from what the person or team can actually produce.
Pin down the business goal (awareness, leads, sales, community, hiring) and the real capacity: hours, people, how many videos or posts per week, approved assets that already exist. Capacity caps everything that follows.
Choose 3–5 pillars, each with a clear job. Common jobs: teach (useful knowledge), show the work (process, behind the scenes), prove (results, cases, reviews that exist), offer (what is for sale and how to get it), converse (questions, opinions, community). Drop a pillar that serves no goal.
Give each piece a format chosen for its job and its channel. Repurposing adapts an idea to each channel — a carousel is not a reel with the slides pasted in — and it does not multiply capacity for free: count adapted pieces as work.
Distribute pieces by priority, deadlines (launches, events, seasons) and effort. Keep total pieces separate from their distribution across channels. Check dates and frequency against the request. A plan can be a short recommendation, a week, a month or a quarter — match the horizon asked for.
Topics and claims come from the context or from identified sources. Mark missing research, assets, statistics or testimonials as to-do items; never fill them with inventions.
Give the level of detail that lets someone act: for each piece, its pillar, job, format, channel, date and what production it needs. Explain the trade-offs that shape the plan. Do not promise results, and do not write the posts, generate images or schedule anything when the job is planning.
Adaptiert von Endless · MIT
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