What is Endless

Endless is one place to do the whole job: find what's happening, work out what to say about it, make the piece, and hand it over. Every model you'd otherwise subscribe to separately is already behind the same composer.

One place that keeps up

The field rearranges itself every few months. A model gets better at one thing, another gets cheaper, a new one arrives and everyone moves. Keeping up normally means another subscription, another interface, another set of habits — and the work scattered across all of them.

Here the catalog changes underneath you. There is one composer, and behind it models for images, video, audio and conversation from several different makers. Pick the one you want, or leave the chat picker on Auto — "Best model for each task" — and let Endless choose. Switching is a click, and the price follows it:

This page names none of them on purpose: models are added, repriced and retired without a new version of the app, so the picker in front of you is the only list that is ever current. See models.

Start from what's happening

Ask about an account and Endless goes and reads it. It reaches Instagram, X, TikTok, YouTube, Reddit, LinkedIn and Facebook directly — profiles, posts, comment threads, searches — which a normal web search cannot, because those platforms show a login wall to anything that isn't a signed-in browser. It also searches the live web and turns recordings into searchable transcripts.

When you don't have an account in mind yet, social radar is the way in from the other end: what's being talked about right now, in a place and a window you choose, with the accounts driving it and the sources cited.

Research and writing happen in the same conversation, so what comes back is already somewhere you can use it.

With your context behind it

A generic model gives generic output. A project is where one client or campaign lives, and attaching it to a conversation loads what Endless knows about them: the tone, the rules, the things they never say. Skills are your workflows written down once, loaded only when a task needs them. Connect the tools the company already runs on, and the same conversation can reach those too.

Through to the finished piece

Ask for an image or a clip mid-conversation and one is made, by whichever model fits the brief unless you name one. A question in plain words, the agent working, the finished picture landing in the reply:

Video you already have works the same way: hand Endless a recording and it can cut the moment you asked for, reframe it for the platform, burn in the captions from the transcript's own timings, and file the finished clip with the rest of your work. Cutting is a skill rather than a surface: it ships installed, but a workspace can withdraw it and a person can switch it off. Where it's off you get the timestamps and cut them yourself.

When one pass isn't enough, a canvas is the surface for the rest of it. Generate straight onto it, put the versions side by side, and keep going until the piece is right — each one carrying how it was made, the prompt included. It's a shared surface: the placeholder and the finished piece appear for everyone looking at that canvas, and they survive you closing the tab.

Alone, or with a company around you

One person and a workspace of two hundred use the same product. What changes is how much of it you turn on.

Everything belongs to a workspace — the chats, the assets, the projects, the people, and the credits that pay for the work. Not to you, and not to whichever account someone signed up with. That matters little on your own and matters enormously the day there are twelve of you.

• Private or shared, piece by piece. A chat or a file starts private to you and goes to the workspace when you decide. A shared chat is one your teammates can open and carry on — a workspace is a shared place without being a public one.
• Each person and team gets what they need. Which models and which features are available is set for the whole workspace, for a team, or for one person, and the narrower scopes only ever narrow. A spending limit can sit on a team or on one person.
• Spend fits the work, and can be attributed. Every charge records who made it, which team they were in and what it paid for, so usage breaks down per member and per team instead of arriving as one number.
• It's traceable. The workspace keeps a record of what was done and who did it, and opening a generation shows how — the model that ran, what it cost and what came out.
• The work stays. Someone leaving takes nothing with them.

And it keeps running

Almost anything you can ask for, you can put on a timer. A scheduled task runs the prompt daily, weekly or monthly, starts a fresh chat with the result, and emails it to whoever needs to read it.

What people actually do with it

The quickstart gets you to a first image; the tour is every place in the app. Or start from the work: