Built for newsrooms that publish all day
See what's moving, turn it into video, images, and copy in your outlet's voice, and sign off with your editor - without leaving the workspace or waiting on a production queue.
Teams already publishing on Endless
What changes in the newsroom
From trend to post in one thread
Radar shows what's spiking; the same chat writes the copy and makes the image or the clip. No handoff, no second tool, no export.
Every outlet keeps its own voice
One project per outlet holds its tone, its references and its rules. Mention it with @ and the chat already knows how that masthead writes.
The archive becomes searchable
Streams, podcasts and YouTube links become searchable text with speakers and timestamps, so a quote from last Tuesday takes seconds to find.
A day in the newsroom
The same four moves, from the first signal to the published piece.
- 01
See what's moving
Radar reads X, TikTok, YouTube, Reddit and the rest in real time, by region. The chat is grounded in the same feed, so it answers about today.
- 02
Write it in the right voice
Mention the outlet's project and ask for the thread, the caption or the on-screen copy. The brand rules are already loaded.
- 03
Make the picture and the clip
Generate the thumbnail, the social image or a short video in the same message. Everything lands in the workspace library.
- 04
Keep every version in one place
Every generation and upload lands in the workspace library - searchable by who made it, when, and with which model, so the next shift picks up where you left off.
What a newsroom uses most
The four tools an editorial team lives in, in the order a story moves through them.
- 1#CopaAmérica128%2#Wimbledon64%3#F139%
Social radar
Live X/Twitter trends by region, plus real-time grounding for chat.
- Write the launch caption for Summer reel
Claude Opus 4.8
Sun-soaked streets, one city beat. Summer reel premieres Friday - set a reminder.
Chat
An agent that generates media, loads project knowledge, calls your connectors, and grounds answers in live trends.
Kling Video v30:15Video
Prompt-to-video across fast and long-form models, including long async jobs.
- S1 · 00:12the teaser outperformed the recap by 40%S2 · 01:47then cut to the skyline shot0:12
Transcripts
Recordings, podcasts, and YouTube links become searchable text with speakers and timestamps.
Teams already running it
“We broadcast 5–6 AI-generated videos daily during national prime time, made with Endless. Ideas that seemed impossible became our daily workflow.”
Patricio CarusoDigital editor in chief, TN“We run 30+ media outlets on Endless - each with its own voice, audience, and formats, without losing the thread.”
Marina VivasContent operations, Zeratype“We turn news into content with Endless - a publishing flow that never loses editorial quality.”
Ignacio CorralEditorial director, Filo
Questions from editorial teams
Start creating today
Start free - no credit card. Load a brand and see it come out on-brand on the first try.